The ad industry is under fire over its role in shaping what viewers are exposed to on TV, and its inability to predict which viewers are watching certain topics.
Here’s a look at what’s new and what’s not: ABC News — The network’s “60 Minutes” report about the 2016 presidential race focused on the issue of the media’s bias in favor of Donald Trump.
ABC News’ report on Donald Trump, which aired on Sunday, November 4, 2016.
ABC News reporter Matt Lauer and ABC News political analyst Matthew Dowd discussed the media bias against Trump, citing research by University of Michigan political scientist Richard Freeman, who has said the media has consistently underreported Trump’s support among voters.
A new study by the University of Maryland shows that when the network reports the results of a survey, it often overstates the support for Trump among voters in the survey.
“What’s most troubling is that the media and the political parties are inextricably intertwined,” Freeman said in a recent interview.
According to Freeman, this is because the political party that sponsors the survey is more likely to control the narrative.
He also pointed to a 2012 study published by a political scientist at Yale University, which found that a more balanced media narrative often leads to more positive coverage of the candidates.
It’s no surprise that Fox News and Univision have had to address the issue, given that both are owned by Rupert Murdoch’s News Corp., which owns CNN and Fox News.
Both networks reported new ad buys on Sunday afternoon.
The networks reported a $1.5 billion total spend on TV ads in the first three weeks of the year, up from $1 billion in the same period last year, according to Kantar Media.
The network is also adding about a million ad buys each week, up nearly 2 million from last year.ABC News has spent more than $200 million since the 2016 election, and Fox is on pace to spend $120 million in 2017, according a Fox News spokeswoman.
Univision spent $120.7 million on TV ad spending in 2016.ABC, Fox, and Univista have been criticized for a lack of transparency on the subject of political advertising, with the networks’ parent companies the Walt Disney Co. and 21st Century Fox denying they’re behind a campaign to skew the coverage.
They’ve also said the money they spend on political ads isn’t directly linked to a political ad.
That’s what Univision’s ad campaign is all about, the networks said in their joint statement, which was released this week.
For ABC, this comes as the network is trying to expand its reach in Spanish-speaking countries, which have seen a rise in the number of people who are Spanish-learning in recent years.
This story is breaking and will be updated.