The most important part of getting more traffic is knowing what to do next, according to a new book from the internet marketing company Webmaster Tools.
The book, “Why Traffic Matters,” argues that getting the most of your efforts is key to increasing your overall revenue.
“It’s important to know what to focus on, and how to reach those goals,” said Webmaster’s CEO Michael Wertheimer.
“A few months ago I did a little reading, and it made me realize that a lot of what I was doing with my time was getting me to work in the wrong areas.
I realized that I was spending my time doing the wrong things.”
The authors write about some of the best practices to increase your traffic on a web page, including: Using your own site or application (including a plugin or theme) that provides more content.
Using your personal website or application to attract people to your site.
Getting the right keywords, landing pages, and landing pages on your page.
Setting up analytics tools to monitor your traffic.
“I learned that people who were really dedicated to their work were the ones who generated the most traffic,” Wertheim said.
“When I was getting to know people on the Internet, they were the most important people I had.
That’s what really motivated me to become a Webmaster.
So it’s really important to have the right tools for that.”
The book has a lot more information than the one on the WebmasterTools site, but the gist of the idea is to get the most out of your web page by: Using the right keyword and landing page combination (or, better yet, landing page strategy).
Creating content that leads to people coming to your page, such as a landing page that provides a great overview of the business.
Creating a landing on a top performing website, such that the visitors are looking for a business to recommend.
Creating content with high quality, such a landing.
Creating an effective SEO campaign, Werther says, which can include a mix of targeted search and other content.
The authors recommend that Webmasters use their own sites or applications, such, for example, WordPress or Google’s Content Delivery Networks.
“If you’re using an application, you need to set it up to allow people to create and submit content,” Wierther said.
But if you’re not using an app, the authors recommend you use the web pages of companies you work with to get better traffic.
And Webmasters should also think about the content they’re publishing, Wierher said.
Webmasters are not the only ones who should take note of the importance of traffic, Wirtheim added.
“People are always thinking about the traffic,” he said.
And traffic is a great marketing tool, too.
“So we all should have a great traffic tool that can help us drive traffic, to drive leads, to get us to new visitors, to build our business, and to build relationships with clients,” Wirtheimer said.
You can learn more about Webmaster tools and how it works by clicking here.